Hvar is the longest and the most sunniest Croatian island. The global print media mention Hvar whenever famous actors, musicians, politicians and even a few royal family members visit it.
The Town of Hvar is the main tourist center on the island, and it celebrated 155 years of continuous tradition in tourism in 2023. On 15 May 1868 the Hygienic Society was founded in Hvar town, and it represents the beginning of organized tourism. By encouraging and supporting the development of tourism the society sparked off the development of tourism on the entire island and Dalmatia altogether. Hvar Town has become a famous tourist destination whose contribution to the development of Croatian tourism is immeasurable. It has an excellent climate and position, a harbour that has been a safe haven for more than a century, crystal clear water, rich cultural heritage, and, most importantly, people who extend a warm welcome to every single traveller. The city alone is a monument that has its origins in the Renaissane period. The most prominent monument is the cathedral which, together with Bishop's Palace, encloses the eastern part of the biggest Dalmatian square – the Hvar piazza. One of the oldest public theaters in Europe is close by. The best view of the city and the neighbouring islands can be enjoyed from the fort Fortica, built in 16th century on a nearby hill. Aside from fine food and exciting night-life, one can cycle, walk or ride a boat to one of the nearby beaches or one of the Pakleni Islands bays, whose sandy or pebbled, often also nudist beaches are a perfect getaway. In case of a storm you'll feel safe in the ACI Marina in Palmižana.